Leave your expectations and itineraries unpacked. And come down for something you can’t put your finger on.
No one daydreams about following the crowds. Or rushing through a place like a checklist. A holiday in Tasmania is more than a perfectly framed sunset and a highlights reel – it’s a chance to go deeper.
Leave room for good chats, unplanned afternoons and time to breathe. Down here, that’s the whole point.
Win a de-tourist holiday in Tasmania. Be like Lee Lin Chin.
The first step to ‘de-touristing’? Admitting you've got a few tourist habits to kick. Here’s your chance to rediscover your inner traveller.
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How to not really be a tourist
The thing about being a tourist is no one really wants to be one.
No one daydreams about following the crowds. Or rushing through somewhere like a checklist.
So, what if there was a place that didn’t expect you to do all that? A place that’s slower, wilder, a little more free.
Where there aren’t enough people to form a queue. And nobody’s checking their watch, let alone selling you a fake one.
It might leave you stunned, stirred, spent. But always more human than when you arrived.
So leave your expectations and itineraries unpacked, And come down for something you can’t put your finger on, but will stay with you longer than any souvenir.
And that’s what we really mean when we say Tasmania is not really for tourists. It’s not about who visits, but how you experience a place. In a world where tourism can sometimes feel like a race to see, do and document everything, Tasmania offers a holiday that means more.
Because Tasmania isn’t your typical tourist destination. It rewards travellers who slow down, live in the moment, delve a little deeper and seek something more from the places they visit.
Each de-tourist trail is an antidote to one of the five ‘tourist conditions’ revealed in new research. Here’s your invitation to go where your mood takes you. Look beyond the headline attractions in Hobart and southern Tasmania or keep plans light in Launceston and northern Tasmania. Find joy in discovery on the east coast or be in the moment in the west and north west. Can't decide? Try the island-wide trail.
Wild places, curious wildlife, colourful locals and very good produce. Around 40% of the island is protected as national parks, reserves and World Heritage areas, with plenty of outdoor adventure to go around. Then there’s cool-climate wine, whisky, seafood, chances to meet the makers and growers, and small towns with plenty of personality.
The days are mild and the daylight hours are long in summer, making room for plenty: swimming at quiet beaches, bushwalking, berry picking, kayaking and wildlife spotting. No pressure, though – there’s nothing wrong with sitting back and watching the world go by.
Yes. Between wilderness, spas, secluded stays and a growing sauna culture, Tasmania makes switching off easy. Discover local wellness experiences or switch the phone to silent and let the day go unplanned.
It’s a long story, and we’d hate to rush it here. If you’d like the full picture, jump over to our corporate website.